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Social media platforms are no longer for high school and college students. Companies, customers and employees are using a variety of social media platforms on a daily basis. Social media has and will continue to change the way companies do business, as well as the way companies collaborate with their customers.
It’s seen as one of the best ways to stay connected and relevant in today’s high-powered business world. So why are only so little people using social media to engage and interact with their audience?
See why your Boss hould be actively engaging on social media platforms. It’s not only relevant for attracting consumers but also for improving your brand image.
Why Your Boss Should be Engaging on Social Media
1. 81% of employees believe that Bosses who engage on social media are better equipped to lead companies in the web 2.0 world. (Source: Go-Gulf)
2. 82% of consumers are more likely to trust a company whose Boss and leadership team engage on social media. (Source: Go-Gulf)
3. 77% of consumers are more likely to buy from a company whose Boss and leadership team engage on social media. (Source: Go-Gulf)
4. 78% of professionals would prefer to work for a company whose leadership team is active on social media. (Source: Go-Gulf)
5. Only 1 in 5 Bosses have a social media account. (Source: Magnet Media Labs)
6. 49% of corporate reputation is attributed to how people view the CEO. A little social media can go a long way.(Source: Magnet Media Labs)
7. Half of consumers believe that Bosses who don’t use social media will get out of touch with customers.(Source: Magnet Media Labs)
8. 8 in 10 consumers say they’re more likely to trust a company whose Boss and team engage in social media. (Source: Magnet Media Labs)
9. 81% of employees consider social Bosses better leaders. (Source: Magnet Media Labs)
10. Bosses who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEO’s who don’t. (Source: Weber Shandwick)