- Marc Dreuning, Marketing Nyenrode
How to use your marketing money? Nielsen studie shows the effectiveness. Internet is the overall winner.
When it came to return on investment, Nielsen’s meta-analysis revealed a clear lead for digital media over traditional media, with internet marketing providing a return of $1.29 for every dollar spent and other forms of digital marketing providing as much as $1.48 return (see chart below). As known Asia is a front runner market in tech and media use.
Source: Nielsen