Killer Marketing Mix

16 November 2013

How to use your marketing money? Nielsen studie shows the effectiveness. Internet is the overall winner.

When it came to return on investment, Nielsen’s meta-analysis revealed a clear lead for digital media over traditional media, with internet marketing providing a return of $1.29 for every dollar spent and other forms of digital marketing providing as much as $1.48 return (see chart below). As known Asia is a front runner market in tech and media use.

Source: Nielsen