5 tips for getting started with Dutch mobile advertising

17 December 2014

Dutch Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners, now can be a good time to start experimenting with Dutch mobile advertising -- especially while it's still highly affordable.

How can you figure out how Dutch mobile advertising might best benefit your business? Here are five tips to help you determine its value and to get started on the right foot:

1. Dutch mobile advertising: Determine where your customers are.

Most mobile ad networks allow geo-targeting so that only mobile users in a defined area see the ads. But narrow targeting to only a zip code or two will likely yield few prospects and little new business.

Dutch Mobile ads offer the best return on investment for businesses that can serve clients who are located anywhere, or at least throughout a major metropolitan area. A jewelry designer who ships anywhere or a motel owner near a popular tourist destination might be a great match for Dutch mobile advertising. But a massage therapist who relies mainly on local customers probably should spend her ad dollars elsewhere for now.

Related: Mobile SEO, Something Different

2. Dutch mobile advertising: Define your conversion points.

If you develop a Dutch mobile advertising strategy, you not only want to tell mobile users your business exists, but also encourage them to take action.

What can people do on their smartphones or tablets that can help your business? Plenty. They can call or email you, submit their contact information via an online form, make an appointment or reservation, follow you on social media, sign up for your email newsletter or text alerts, register for your events, or buy something from you online.

These actions are measurable "conversion points." Tracking your conversion rate (number of mobile site visitors divided by the number of actions taken) is how you'll discover which kinds of mobile ads work best.

3. Dutch mobile advertising: Build a mobile landing page.

Your existing website, even if it's mobile friendly, might not be the most effective destination for your mobile ad. You need a useful landing page designed to convert mobile visitors into customers.

Your mobile landing page should link to your main website, of course. But it's even more important that it display your address on a map, list your phone number and hours, indicate the region you serve, and offer features, such as online appointment scheduling, that are directly relevant to the pitch you made in your mobile ad.

If you can build a mobile landing page in your existing website platform, that's great. If not, your mobile landing page doesn't need to be part of your main site.

You can build a simple mobile landing page with Google Sites (free the first year) and access analytics data about traffic to the page and users' activity on it.

4. Dutch mobile advertising: Start with Google AdWords.

Search ads are currently the biggest part of the Dutch mobile ad market, and Google's AdWords offers a variety of services for mobile advertising. Plus, these are text ads, so you don't need to create an ad banner to get started.

You can set up a mobile-specific AdWords campaign that targets only mobile devices with full web browsers. You also can set AdWords bids for mobile searches only.

Control costs by setting your own maximum daily spend, starting at, say, $30 to $50 a month. Then, track your AdWords mobile performance and stay focused on conversion rates.

5. Dutch mobile advertising: Explore other mobile ad networks.

You'll need to supply a mobile banner ad for other networks, most of which deliver ads to apps and some mobile websites. AdWords users can use Google's display ad builder, but you also can create a mobile banner with any design software.

Would you like to have more online leads and sales in Holland? Let Realimpact do your Dutch mobile advertising. We are an online marketing agency in Holland and we strive for the highest possible conversion. Want to know more about Dutch mobile advertising? Contact us today by calling or mailing us, .



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