Online Marketing
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We combine our years of experience in Internet Marketing, Sales and Online Technology for your online success.
We combine our years of experience in Internet Marketing, Sales and Online Technology for your online success.
However a very popular term nowadays, Content Strategy still seems to be very confusing for many marketing practitioners. So, to make it all clear: Content strategy refers to the planning, development, and management of informational content—written or digital. In “The Web Content Strategist’s Bible" by Richard Sheffield content strategy is defined as a repeatable system that defines the entire editorial content development process for a website development project.
Lees meer >More marketers selected e-mail as their most important marketing channel this year than another channel, including social media and telemarketing,according to a December 2012 study commissioned by database marketing company Experian QAS that surveyed more than 800 business executives across the United States, France and the United Kingdom.
Lees meer >My great uncle is old. He is crabby and cranky -- and, in his own words, "ain't got much more time in these old bones." Keep in mind that he has been saying this for at least 20 years, so I don't worry too much about it anymore.
Lees meer >We all live in a very connected, busy and noisy world where it’s hard get to the information we really want and need. Today’s consumer is looking for easier ways to interact with companies and learn relevant information to make decisions about products and services to help simplify their everyday lives.
Lees meer >Organisations using Social Media are looking to convert followers to paying customers and wish to achieve or increase ROI from investments in social media.
Lees meer >With increasing vigor and creativity, the advertising and public relations industries are taking full advantage of the digital, social media age—as broadcast television still holds pride of place and print is beginning to reinvent itself. Good for brands as well as high-profile individuals and causes.
Lees meer >We all know how easy it is to grow your network on LinkedIn. Find contacts that are within your network and send the connection request. Moving these connections down the sales funnel is generally much more difficult than getting the connection in the first place.
Lees meer >We hear a lot about search engine optimization (SEO), search engine marketing/management (SEM), white hats, gray hats, and black hats for those hoping to exploit the internet to boost their bank balance, which is fair enough.
Lees meer >Search engines use a secret algorithm, a set of rule-based actions, to determine the most relevant webpages (or other content) to return in response to a search query. Generally, the higher you rank in the search results for these terms, the more traffic you’ll attract to your website.
Lees meer >Why nonprofits should consider Internet marketing and how it can help to expand membership rolls, event participation, donation collection, and to increase awareness.
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