Creating Content Strategy

27 februari 2013

However a very popular term nowadays, Content Strategy still seems to be very confusing for many marketing practitioners. So, to make it all clear: Content strategy refers to the planning, development, and management of informational content—written or digital. In “The Web Content Strategist’s Bible" by Richard Sheffield content strategy is defined as a repeatable system that defines the entire editorial content development process for a website development project.

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E-mail is important but don't forget your contact data

01 februari 2013

More marketers selected e-mail as their most important marketing channel this year than another channel, including social media and telemarketing,according to a December 2012 study commissioned by database marketing company Experian QAS that surveyed more than 800 business executives across the United States, France and the United Kingdom.

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What I Learned About Email From My Old Uncle

01 februari 2013

My great uncle is old. He is crabby and cranky -- and, in his own words, "ain't got much more time in these old bones." Keep in mind that he has been saying this for at least 20 years, so I don't worry too much about it anymore.

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Three Content Strategie Tips

18 januari 2013

We all live in a very connected, busy and noisy world where it’s hard get to the information we really want and need. Today’s consumer is looking for easier ways to interact with companies and learn relevant information to make decisions about products and services to help simplify their everyday lives.

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How to calculate Social Media ROI

17 januari 2013

Organisations using Social Media are looking to convert followers to paying customers and wish to achieve or increase ROI from investments in social media.

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The bullpen manifesto

16 januari 2013

With increasing vigor and creativity, the advertising and public relations industries are taking full advantage of the digital, social media age—as broadcast television still holds pride of place and print is beginning to reinvent itself. Good for brands as well as high-profile individuals and causes.

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Lead Nurturing LinkedIn

12 december 2012

We all know how easy it is to grow your network on LinkedIn. Find contacts that are within your network and send the connection request. Moving these connections down the sales funnel is generally much more difficult than getting the connection in the first place.

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Search Engine Marketing for Non-profits

11 december 2012

We hear a lot about search engine optimization (SEO), search engine marketing/management (SEM), white hats, gray hats, and black hats for those hoping to exploit the internet to boost their bank balance, which is fair enough.

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SEO for nonprofits

22 november 2012

Search engines use a secret algorithm, a set of rule-based actions, to determine the most relevant webpages (or other content) to return in response to a search query. Generally, the higher you rank in the search results for these terms, the more traffic you’ll attract to your website.

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Marketing guide for nonprofit

15 november 2012

Why nonprofits should consider Internet marketing and how it can help to expand membership rolls, event participation, donation collection, and to increase awareness.

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