News

How Loyal Are Your Customers?

16 november 2013

Standing out in a world of choice isn’t easy. While Nielsen research shows that bigger rewards generally inspire higher loyalty levels, loyalty programs are no guarantee of loyal behaviors.

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Facebook covers daytime reach

01 november 2013

Put your effort in Facebook instead of TV or Radio for daytime campaigns. Recent Nielsen studies shows competitive reach in daytime on with 15% on Facebook, while TV represents a coverage of 11%. 

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Youngsters are Easy

02 oktober 2013

There’s no doubt that online advertising has seen tremendous growth in recent years. A recent Nielsen studie shows that youngsters are easy to reach, instead of older consumers.

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Uses Your Boss Social Media?

13 augustus 2013

Social media platforms are no longer for high school and college students. Companies, customers and employees are using a variety of social media platforms on a daily basis. Social media has and will continue to change the way companies do business, as well as the way companies collaborate with their customers.

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25 Tips to Increase Conversion Rates

06 augustus 2013

If you need to reach your lead generation goal for the month what do you do? Your first answer should be to increase the number of landing pages you have. Companies with 30 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages.

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Mobile In-App Ad Resonance Solution

05 juni 2013

Marketers can now better understand ad effectiveness on mobile apps and across platforms by the mobile in-app ad resonance solution from Nielsen. In the past year, the number of U.S. consumers using mobile apps nearly doubled to 101.8 million1 and mobile advertising spending is now estimated at $4 billion annually2.

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Most effective social media 2013

28 februari 2013

While social media’s acceptance by and importance to the consumer has ramped up rather quickly. A social-media strategy has clearly become a marketing must-have. These days, marketing channels, platforms, and tools that lack a social component are probably doomed to failure. But what worked this time last year might not work today, for this is a rapidly shifting landscape that must be mapped out regularly.

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LinkedIn for business

27 februari 2013

Are you using LinkedIn for business opportunities? With millions of members, LinkedIn provides a lot of opportunities. Sadly a LinkedIn profile is commonly viewed as an online resume or digital business card. Using it for that is a good start, but you can take it much further! We give you 10 tips to get the most out of LinkedIn for business opportunities.

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7 tips for your Social Media Marketing

27 februari 2013

Social Media, everyone is using it and everyone has a different opinion about it. But whether you are impressed or find it quite annoying, one thing is sure: you can not escape it. Your customers are or will soon talk about you on their social media channels. You can sit back and passively look at what is happening or you could pull up your sleeves and get started with social media marketing.

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Prepare for Facebook Graph Search

27 februari 2013

Did you already prepare for Facebook Graph Search? Slowly Facebook´s Graph Search is introduced to more and more users. The first buzz about the news is over. Time to see what it’s actually about and how you prepare for Facebook Graph search.

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